With the financial plight of the American auto industry front and center, digital specialist David Lowey wonders if General Motors will have enough money to fix what’s really wrong: its brand.
Fleishman-Hillard Promotes Six Senior Executives to President
ST. LOUIS, November 18, 2008 — Fleishman-Hillard International Communications today announced that six of its senior executives have been promoted to president, with specific geographic responsibilities:
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Hispanic Voters Heard Loud and Clear
The frequently mentioned “Hispanic electorate” played a key role in the election of Barack Obama as the 44th president of the United States. Using field reports from several major U.S. markets, the team from Hispania Plaza develops a snapshot of voter trends and analyzes the way Hispanic media reported this historic event.
Election Day Survey Offers Unique Electoral Insight
FirstView Survey: Voter Sentiment in a Historic Election
FirstView, a collaborative effort among Roll Call, Strat@comm, and Fleishman-Hillard, is a national survey among Election Day voters. Conducted by former White House pollsters, the real-time survey reveals the current mood of the public, as well as voter views on key issues facing the next administration. Join the FirstView team — including former high-ranking officials from the Clinton and Bush administrations — as they provide in-depth, bipartisan analysis of the results.
Watch: FirstView Survey 2008
Lisbon Treaty May Tarnish Ireland’s Reputation
Has fallout from the Lisbon Treaty’s defeat been “catastrophic” for Ireland’s reputation abroad? In an Independent.ie article, John Saunders, managing director for Fleishman-Hillard Ireland, says that thanks to a “no” vote on the treaty, Ireland has “gone from being one of the world’s most liked countries to a nation that’s seen as greedy.”
The Collapse Heard ‘Round the World
What are some future geopolitical implications of the current financial crisis? Fleishman-Hillard policy advisor and EU political analysts Ilana Bet-El takes a deeper look at the possible long-term affects of an unstable market and the dangers of a “very evident” global recession.
Download: Implications of the Current Crisis
Fleishman-Hillard Joins National Diabetes Goal
PR Firm Taking Action Against Type 2 Diabetes
WASHINGTON, D.C., Oct. 20, 2008 — Fleishman-Hillard International Communications, one of the world’s leading public relations and communications firms, today joined more than 25 national organizations to become a National Diabetes Goal Champion. The National Diabetes Goal is an effort by organizations, trade associations, and corporations to help reduce the number of type 2 diabetes cases in the United States. Read more »
Agency Economics 101: A Fair Price for Great Work
Despite a serious economic downturn, agencies should be wary of adopting a discounting strategy. In a PRWeek article, public affairs specialist Kevin Bell says that while cost control is vital during these challenging times, he believes agencies that compete on price alone will “go to the wall.”
Download: A Fair Price for Good Work
Korean Companies Respond to Challenges by Adapting to Foreign Investor Expectations
Have Korean companies changed the way they communicate with foreign shareholders? In an interview with The Korea Herald, corporate reputation specialist and president of Fleishman-Hillard’s global consulting unit Communications Consulting Worldwide (CCW) Peter Verrengia talks about the information-to-risk relationship and why “good communications serves everyone’s interest.”
Download: Improving Communication Key to Weathering Uncertain Times
Now Boarding: Travel Industry Targets LGBT Consumer
The Out Front team explains why, despite a weakening economy, gay and lesbian outreach and communications is “alive and well in the travel and tourism industry.”
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