Video Helps Communicate Key Corporate Message for AT&T

The historic $16 billion merger between SBC Communications and AT&T Corp. created the nation's largest communications company. As part of an ongoing effort to unify employees post-merger, the new AT&T asked Fleishman-Hillard to help create a one-day leadership conference. Our team was responsible for developing every aspect of the San Antonio-based event — from the printed materials to the stage design. In the end, the video services group produced more than 35 videos — each supporting a different speaker or event objective, but all delivering the same key message to 7,000 employees: "At AT&T, our customers are our future."

For More Information

North America
Russell Grant
FH New York
212-453-2430
Contact Me

Nate Woodard
FH St. Louis
314-982-8607
Contact Me


 

Print page

Video Services


Delivering Your Messages and Products Through Visual Communications

You turn on your favorite morning news program and there's Nationwide Insurance's celebrity spokesman Kevin Federline being interviewed. Change the channel and there he is again, still standing in front of Dolphin Stadium, talking about the Nationwide ad he's debuting during this year's Super Bowl. More than four hours and 31 interviews later, you may be wondering how he does it. The answer: Fleishman-Hillard Video Services.

In-House Resources Create Marketing Impact

Our resources — including modern in-house editing suites — and global network of creative and production professionals mean we're equipped to deliver whatever video services your campaign requires. And because Fleishman-Hillard is one of only a few PR agencies with in-house video capabilities, you protect your campaign's confidentiality by eliminating a third-party contract.

Range of Video Services Delivers Variety of Results

We support your marketing objectives by delivering a variety of broadcast tools. Here are just a few:

Satellite Media Tours (SMT) and Radio Media Tours (RMT)

A key video element in the marketing mix, an SMT allows a spokesperson to talk — about your brand — to numerous TV or radio stations around the country from one location. For example, an SMT for Roche's Tamiflu, featuring the CEO of Working Mother and a prominent physician, generated 15 interviews in four hours.

Media Minute

These one-minute video stories that air on the DIRECTV and DISH satellite TV systems will generate exposure and reach your targeted demographic group, such as last-minute holiday shoppers who were encouraged to avoid the rush and shop online with Lands' End.

Corporate Video Production

We provide video production services to support all of your internal and external communications programs: rallying the sales force, highlighting product promotions, providing speaker support for events, creating viral videos, training, educating investors, and more.

Public Service Announcements (PSA)

PSAs continue to be one of the most effective methods of broadcast communications. When Gatorade wanted to educate parents about the dangers of dehydration, we created a PSA that delivered 3,200 airings and 45 million impressions.

Digital News Access (DNA)

DNA is a Fleishman-Hillard-branded product using electronic notification to alert journalists to all elements they need in order to produce a story. DNA includes access to preview and download broadcast quality video and photographs for use in TV, radio, online, or print outlets.

Across the board and around the world, Fleishman-Hillard provides video services that will help strengthen your message and deliver targeted results. For media-related video production, including SMTs, RMTs, Media Minutes, Digital News Access and more, contact Russell Grant at Fleishman-Hillard New York. For internal and external corporate-related video production, including event videos, promotional videos, Web-related videos, and more, contact Nate Woodard at Fleishman-Hillard St. Louis.