Targeted Tech Talk

Whether you're a user or producer, you can tell your story to target audiences around the world, including:

  • Consumers who make up your target demographic
  • Business partners looking for a strategic alliance
  • Investors seeking out technology companies
  • Financial and industry analysts who make key recommendations
  • Legislators and regulators who drive the industry
  • Media that influences public opinion
For More Information

North America
Mia Wedgbury
High Road Toronto
416-644-2282
Contact Me

Bob Winslow
FH San Francisco
415-318-4230
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Europe
Annalise Coady
FH London
+4420-7395-7060
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Asia Pacific
Tarun Deo
FH Hong Kong
+852-2111-8785
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Technology

Public Relations: Sending a Message About the Value of Technology

Successful companies don't take reckless chances: They make smart decisions. That's why AT&T called on Fleishman-Hillard for its massive re-branding campaign. Fleishman-Hillard generated extensive positive coverage and validated the brand of the new AT&T worldwide, reaching more than 13 million people. And when Yahoo! wanted to increase sales during the holiday season, they contacted Fleishman-Hillard. By positioning Yahoo! Shopping as the best provider of the "comparison shopping experience" we increased media impressions by 30 percent year over year.

These companies and hundreds like them know that Fleishman-Hillard's team of technology veterans are uniquely qualified, because we've worked with leading technology companies around the world, including AT&T, Adobe, Avaya, Huawei, LG, Microsoft, Motorola, Nokia, Tata Consultancy Services and Yahoo!.

Booting Up Tech Resources

Our technology practice offers the industry's largest repository of talent and expertise, with more than 400 experienced professionals. Our global reach extends to 60 cities around the world including: Beijing, Boston, Chicago, Dallas, Frankfurt, Hong Kong, London, New York, Paris, Raleigh, San Francisco, Shanghai, Singapore, St. Louis, Tokyo, Toronto, and Washington, D.C. And our focus is delivering you meaningful, measurable results.

Technology Results to Support the Buzz

Our network of resources has successfully integrated marketing communications efforts for developing and existing technologies. Here are just a few of our success stories.

When Fleishman-Hillard started working with Danger, Inc., the company had just unveiled its T-Mobile Sidekick to the technology and consumer electronics media. However, a delayed launch prompted the media and analyst communities to doubt Danger's credibility. So, Fleishman-Hillard embarked on a publicity campaign that generated buzz, tapped into key influencers, and garnered coverage with The Wall Street Journal, PC World and the "CBS Evening News." Customers stood in line at T-Mobile stores. Mobile Insights dubbed the product "Rookie of the Year — outstanding mobile computing and wireless data product."

Zillow.com, the first Web site where consumers could find free information on 60 million-plus individual homes, charged Fleishman-Hillard with introducing its new brand and generating 1 million first-year customers ... and managing unwelcoming industry reactions. The launch proved to be an unprecedented success. Zillow.com secured coverage on CNN, CNBC, "Good Morning America" and "ABC Nightline," to name a few, and made the cover of Fortune. Zillow.com hit its midyear monthly traffic projection in the first three days of operation.