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Sustainability


Sustainability: Integrated Strategies Benefit Profits, the Planet, and People

Carbon footprints. Environmentally friendly. These phrases have become part of our everyday language in the work force and in our personal lives. Consumers have become aware that the world is fragile, and they want to protect it. They also want the businesses with which they interact to protect it. From raising awareness of alternative energy options to helping companies tell their sustainability story, we’ve helped organizations such as yours communicate sustainability programs around the globe.

Fleishman-Hillard Commits to Sustainability as Its Everyday Business Operation

We at FH are also walking the walk: By January 2008, our company — more than 80 FH offices worldwide — will achieve carbon-neutral status.

Our Global Green Footprint of Expertise

Our sustainability communications experts cover the globe, with specialists located in Europe, North America, Africa, and Asia. We represent national government organizations (NGOs), charities, academic institutions, and individuals. Our counsel includes climate response and energy efficiency, recycling, and green-product marketing. Regardless of your size or locale, our experts operate on the belief that sustainability is the world’s most important issue.

Proven Sustained Results

UPS was the first in the package-delivery industry to publish a corporate sustainability report, which focused on UPS’s ability to manage and measure greenhouse gas emissions. Because this ability improved UPS’s bottom line and reduced the impact on the environment, FH and UPS used the report to establish UPS’s sustainability leadership and targeted the report at business media and influential corporate social responsibility (CSR) publications. The program resulted in nearly 2.5 million media impressions in key publications, such as Investor’s Business Daily, The Wall Street Journal, and The Journal of Commerce. UPS’s report ran on more than 20 CSR Web sites, including SocialFunds.com, Corporate Citizenship, and Sustainable Business.

Brita Products Co., a division of The Clorox Co. and maker of the world’s top-selling portable water-filtration systems, wanted to intensify Brita’s partnership with the Center for Marine Conservation (CMC). For four years, Brita helped sponsor the CMC’s International Coastal Cleanup (ICC). With FH’s help, Brita mobilized volunteers and focused the public’s attention on the impact of beach trash and debris on the environment. A tie with a “Survivor” castoff celebrity and full-force publicity turned the ICC into the summer’s hottest environmental event and the most successful ICC in the CMC’s campaign history. Nearly 1 million total volunteers participated in 100 countries, and close to 8.5 million pounds of trash were removed from beaches. Both the number of participants and the amount of trash removed were double the previous records. Learn more on our blog, What's in Store.