Our Sports Marketing Client Roster

In addition to professional teams across all major sports leagues, including the San Francisco 49ers and World Champion St. Louis Cardinals, as well as the NCAA and National Hockey League, FH Sports Business has developed programs for national and global brands, including AT&T, Converse, Visa USA, Nationwide, and Amgen. And from sponsors and athletes to host cities and governing bodies, Fleishman-Hillard has played a significant role in every Olympic Games for the last decade and continues to work on campaigns for Beijing 2008, Vancouver 2010, and London 2012.

For More Information

North America
J.J. Carter
FH San Francisco
415-318-4161
Contact Me

Jim Woodcock
FH St. Louis
314-982-7778
Contact Me

Asia Pacific
Alex Lanceley
FH Hong Kong
+852-2530-0234
Contact Me

 

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Sports Business


A Winning Team Ready to Meet Your Sports Marketing Opportunities

In the fast-paced world of sports marketing, it's all about finding the right players. With Fleishman-Hillard's team of industry experts, and their global network, you can leverage the power and passion of sports properties to reinforce the value of your brand. That means generating national and global media coverage, creating ongoing "buzz" in the marketplace, and reaching specific business goals.

Sports Business: Marketing Sports Properties, Products and People

Fleishman-Hillard's sports marketing counselors are experienced in guiding professional teams through the pitfalls of stadium relocation and global expansion, facilitating player advocacy support, providing media training to professional leagues, and getting executives critical visibility. We recognize the opportunities and challenges of this unique environment, and we know how to leap the inevitable hurdles that stand in the way.

Integrated Sports Marketing Campaigns to Defeat Your Competition

We have helped clients like you score these wins:

Nike. Fleishman-Hillard helped launch the landmark partnership between two of the world's most iconic brands and essential products: Nike's shoes and Apple's iPod. Nike+iPod Sport Kit garnered more than 50 million media impressions, with media placements in The Wall Street Journal and USA Today, as well as on NBC's "The Today Show", CNBC, ESPN2, and many more. And in less than 90 days of the retail launch — with no paid media support — Nike sold more than 450,000 Nike+iPod Sport Kits. To date, more than 12 million miles have been logged by runners using the Nike+iPod kit.

Papa John's. To launch Papa John's first-ever deep dish pizza product, Papa's Perfect Pan, Fleishman-Hillard created and implemented a fully integrated marketing campaign under the football-themed umbrella of "GO DEEP." Teaming with Hall of Fame quarterback Dan Marino, Fleishman-Hillard's custom Web site, launch event in Times Square, online sweepstakes, grassroots community events, radio promotions, and media outreach led Papa John's to the most successful product launch in company history, increasing new customer sales by 10 percent and comparative sales by 12 percent.

Gatorade. Through Fleishman-Hillard's efforts in a "Defeat the Heat" campaign, Gatorade reached 75 million parents and children with information about the sometimes fatal dangers of dehydration and heat illness. Beyond the obvious educational benefits of informing consumers about this critical issue, "Defeat the Heat" also led to a 16 percent increase in Gatorade sales volume during its peak selling season.