Case Study: Nine West

Last year, Legendary Fashion Icon, Vivienne Westwood partnered with Nine West to create a signature limited-edition collection, Vivienne Westwood for Nine West. The collection marked the first time the two powerhouse fashion brands have ever collaborated on a signature line.


To support this partnership, the FH Youth and Mobile Marketing team developed a multi-tiered digital communications strategy to engage core consumers 1:1 to generate awareness for the line, drive purchase and position Nine West as a influential, savvy brand.

The strategy included online editorial outreach to relevant online channels such as blogs, community sites, message boards, podcast/vodcast and media portals. Video of the line was posted on YouTube and several other video sharing sites as well as seeded to fashion blogs and video communities.

Outreach was successful and several pieces of the line sold out post launch.

For More Information

North America
Emily Frager
FH Minneapolis
612-573-3117
Contact Me

Cate Miller
FH Portland
503-221-2366
Contact Me

Asia Pacific
Alex Lanceley
FH Hong Kong
+852-2530-0234
Contact Me

 

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Retail

Motivating Purchase Through Public Relations

Maybe you have experienced success through Fleishman-Hillard first-hand. Or maybe you have witnessed it indirectly. Consider the exclusive article and photos featuring Lands' End on the front page of The New York Times' Style Section "swimsuit issue." Prime real estate in the retail business, for sure. And Fleishman-Hillard Communications got it there. According to the Multichannel Merchant blogger, it was "better advertising than any that Lands' End could buy."

Or consider the NYSE just after Consolidated Stores announced a new business strategy. They had consolidated their store brands under the Big Lots, Inc., name, changed their ticker symbol, and focused on their core strength — closeout retailing. Fleishman-Hillard helped package the story for future profitability within the entire retail industry. On opening day, Big Lots' stock price increased nearly $2 per share.

Industry Services: Fashion Marketing, Retail Consulting, New Product Launches

Fleishman-Hillard can help you experience success, too, with strategies that include:

  • In-store events and contests
  • In-store ad and promotional campaigns
  • Seminars and product demonstrations
  • Mobile marketing
  • Community and charitable outreach
  • Pilot programs
  • Quality assurance contacts with store or department managers
  • Interactive/multimedia support
Fleishman-Hillard Creates Retail Success

So, how does Fleishman-Hillard fuel retail success stories like these? Our networks. We have strong relationships with retail reporters from major nationals, dailies, and wire services. We can tap into the knowledge of industry analysts and the power of key influencers. And we have a global network of our own experts in everything from multicultural communications to online strategies. All these networks head in one direction: delivering results at the point of impact.