Research Products and Services for All Industries
  • Competitive Intelligence — analyzing existing published information from a variety of sources to understand a client's competitive position in its industry.
  • Market Research and Measurement — collecting and analyzing new information using surveys, focus groups, interviews, Web surveys, and other research techniques.
  • Interactive Research — research on the design, functionality, and content of Web sites; Web site traffic analysis; and other research on the Internet.
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William Stewart
FH St. Louis
314-982-9112
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Research & Consulting

Consumer Market Research: A Twist on Consulting for Measurable Results

Fleishman-Hillard has an interesting twist when answering questions from our clients. Sure, we can tell Quaker Oats that 79 percent of all baby boomers recognized the importance of breakfast but that 49 percent found it challenging to fit it into their schedule. And, yes, we can provide answers to questions like these:

  • Can you identify the optimum messaging for our target?
  • Can you help us review our global competitors' approach to communications?
  • Can you identify the top bloggers discussing services like ours and why they're credible?

But, unlike other firms, we orient our answers so they can help you create messages that resonate online. Position your communications so they're more powerful than the global competition. And reach the bloggers whom you need most.

As for Quaker Oats: Our research helped them launch Oatmeal Breakfast Squares featuring the "Mom's Know Best" campaign. Post-launch Square's sales have been strong, and analysis of the media coverage found that 99 percent of stories mentioned Quaker Oatmeal Breakfast Squares and 87 percent contained key messages uncovered through research.

Our Market Consultants and Research Experts Help You Achieve Success

By tapping into our worldwide research network, our 50 communications specialists will help your business succeed by:

  • Getting stronger insights into your industry, clients, competitors, issues, and communications environment so that you know precisely how to market your brand.
  • Harnessing information about how specific target audiences and stakeholders respond to messages so that you can get long-term results.
  • Learning which information channels reach target audiences most effectively so that you can get more from your communications budget.