Practice Groups

Fleishman-Hillard Practice Groups:
Delivering Targeted Communications for Maximum Results

Fleishman-Hillard helps you achieve your marketing objectives through our unique set of Practice Groups. Each one—from Healthcare to Homeland Security—draws on its local market knowledge and industry expertise to deliver you targeted results. We combine these skills with our global network of offices throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America. The results? Innovative and effective communications programs that create real value for your organization.

Animal Care – Our experienced global team of animal care practitioners along with our partnerships with the American Veterinary Medical Association and the American Animal Hospital offer a stable of expertise that produce regional, industry and audience segmented results.

B-to-B Marketing – Whether you're creating awareness for an innovative new process or establishing a reputation for superior service our business-to-business marketing group develops strategies that yield results.

B-to-C Marketing – We distinguish your product in the market, create or enhance awareness, change attitudes and positively affect the purchasing behaviors of your consumer.

Digital – We will get you the digital results you want — through positive word-of-mouth campaigns, impacting the online debate about your issue, driving traffic to your site, or increasing your visibility in search engines.

Energy – We deliver results on a broad range of assignments for energy companies and industry coalitions and manage productive dialogues with the range of audiences critical to their success.

Entertainment – We leverage the power of celebrity to bring results to all our clients’ campaigns.

FH Boom – We help you deeply and strategically connect with today’s powerhouse generation: Baby Boomers.

FH Hispania^® – Our bilingual and bicultural communications specialists — located in key Hispanic communities across the country — will develop targeted programs that reach the more than 40 million Hispanic consumers.

Financial Communications – Learn how we invest in our clients to bring solid financial results.

Food & Agribusiness – Our expertise comes from physicians, registered nurses and dieticians, and culinary specialists as well as branded-food marketing specialists, former FDA and USDA staff, and other agribusiness professionals.

Healthcare – Our healthcare communicators around the world combine their skills in both the science and art of the competitive healthcare business.

Homeland Security – If you’re looking for strategic initiatives targeting state and local government, communicating to a country's citizens during a disaster, or just searching for a niche in a new market segment, our homeland security resources can help.

Innovation – We apply innovative strategies so your brand can gain visibility in the crowded marketplace, your employees can coalesce around new ideas, and your bottom line can reach new heights.

Internal Communications – We work with you to unify employees around positive cultural attributes for changes that endure. And our efforts directly support your business goals.

Litigation Communications Counsel – Litigation — or simply the threat of a legal action — can turn even the most stable company on its side, we can help you stabilize and keep employee morale high and unwanted media attention low.

Multicultural – Our diversity of expertise and language extends beyond linguistics to a concentrated understanding of our multicultural audiences.

Out Front^® – We understand how to reach the gay, lesbian and transgender community and have the experience in developing campaigns that get clients out in front of gay and lesbian consumers and/or issues.

Public Affairs – Our positioning extends beyond persuasion offering experts in public affairs and government relations and our people deliver powerful results through grassroots campaigns and education.

Reputation Management – We shape your reputation through our solid ground-up approach, targeting key customers, and leverage your image as a true reflection of your corporate culture.

Retail – We have relationships with retail reporters from major nationals, dailies, and wire services and access to the knowledge of industry analysts and the power of key influencers to generate retail buzz.

Social Impact Marketing – We've worked with clients around the globe to prevent risky behaviors, manage diseases, promote life-saving research, and help build healthy, sustainable communities. Our work is award-winning, but more important, it's life-changing.

Sports Business – Our Sports Marketing practice helps you leverage the power and passions of sports properties to reinforce the value of your brand through generating national and global media coverage, creating ongoing "buzz" in the marketplace, and reaching specific business & sports marketing goals.

Sustainability – Aware that our world is fragile, businesses want to protect and preserve it.  Our sustainability practice group counsel includes climate response, energy efficiency, recycling, and green-product marketing.

Technology – Our network of resources has successfully integrated marketing communications efforts for developing and existing technologies.

Transportation – Automotive, airline, public transportation we have addressed core issues in virtually every aspect of transportation from infrastructure to highway safety.

Travel & Tourism – From travel agents to travel Web sites to individual customers, we know how to reach your target audience with precisely positioned messages.

Youth & Mobile Marketing – We specialize in forward-thinking, organic outreach to today's digital youth — whether through social media, virtual world marketing, buzz programs, or widget development and advertising.