When CSR and Corporations Join Forces Everybody Wins

Fleishman-Hillard has helped clients like you find the common thread that ties together ...

  • Environmental stewardship
  • Employee relations
  • Governance
  • Stakeholder engagement
  • Ethics
  • Community investment

... we establish clear and focused commitment featuring the company's core values and principles.

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North America
Tony Calandro
FH St. Louis
314-982-8725
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Corporate Social Responsibility


Communications Strategies for a Better World — and a More Appreciated Brand

A recent national opinion survey of Americans found that knowledge of a company's commitment to social responsibility influences purchasing behavior more than lower prices do. The survey, conducted by Fleishman-Hillard and the National Consumers League, further indicates that demonstrating Corporate Social Responsibility (CSR) could provide the competitive advantage you need.

Business With a Purpose — Social Media Marketing
  • Leveraging your corporate values and principles into your entire CSR process.
  • Linking key stakeholders into the CSR strategy development.
  • Creating compelling messages for communicating the CSR policy to key audiences.
  • Weaving CSR messages into product marketing to help increase sales.
  • Demonstrating return on CSR investments.

We'll help you define strategies and identify opportunities that will add value to your reputation and your bottom line.

Cause Marketing Strategies at Their Best

Brita Products Company

The Brita Products Company, maker of the world's top-selling portable water filtration system, wanted to intensify its partnership with the Center for Marine Conservation (CMC) — the nation's leading nonprofitorganization dedicated to protecting marine life. As part of this venture, Brita tasked Fleishman-Hillard with promoting CMC's International Coastal Cleanup — an annual event sponsored by Brita. The result: The summer's hottest environmental events, involving nearly 1,000,000 volunteers in 100 countries worldwide — almost double the previous year's record number. And almost 8.5 million pounds of trash were removed from beaches, more than double the previous record.

CIBC World Markets

Each year, the sales and trading staff and financial consultants of CIBC World Markets, a global investment company with headquarters in Ontario, donate their fees and commissions to children's charities as part of Children's Miracle Day. To secure public service advertisements for the event and increase media coverage across Canada, Fleishman-Hillard applied a broad range of tactics, including media relations, public service advertising, special events, and celebrity appearances. The result: enormous publicity for CIBC and approximately $3 million raised in Canada — an increase of $40,000 over the previous year.

Learn more about our CSR survey and specialty at www.csrresults.com.