Crisis Communications

Crisis Management — Protecting Brands and Corporate Reputations

Fleishman-Hillard's crisis communications work typically involves assignments you have never heard about or don't remember. And that's how we like it. For decades, our global network of crisis management experts has worked successfully to preserve the reputation and success of our clients worldwide.

Some have been on the front lines of the highest-profile issues of the past 20 years. Others are award-winning experts in their fields. All are specialists in protecting corporate and institutional reputations internally and externally, in difficult times, for these — and other — reasons:

• Products whose safety is questioned, executives whose integrity or capability is under fire, and other assaults on your company's or institution's reputation.
• Financial performance, regulatory actions, unsolicited takeover offers and related situations.
• Boycotts and challenging employee issues
• Natural disasters.

Managing Crisis Globally — Online, Offline, Legally, and Through the Court of Public Opinion

• When false reports circulated on the Internet that a cleaning product was harmful, Fleishman-Hillard reached out to healthcare professionals and other thought leaders to clear up the misinformation and support product sales.
• Faced with discrimination complaints and a class action lawsuit, a retailer turned to us to help refute the charges and create an atmosphere in which the legal process would be respected. The lawsuit was ultimately dismissed.
• Renewable energy suppliers losing millions of dollars a day used our counsel to call attention to their plight and rally public support. They were ultimately repaid.
• A major services company saw its reputation diminished by a highly publicized strike. FH helped the company rebuild its reputation in measurable terms.