Communicating Value

How much value does your company's communications create — and how much more value could you create just by communicating specific messages more often, or rebalancing your mix of marketing and communications activities?

  • CCW recently helped a diversified technology company realize that external communications activities — including corporate communications, marketing communications, brand and reputation management communications — were responsible for more than 25 percent of its total market value. We also identified which messages would have the biggest impact on future revenue.
  • CCW also helped a major airline learn which messages delivered through media relations had the biggest impact on revenue, and determined the impact of specific news releases on stock price over time.
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North America
Peter Verrengia
CCW New York
212-453-2218
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Communications Consulting Worldwide

Delivering Advanced Reputation Value, Consulting, and Integrated Marketing Communications Counsel
If you could see the impact that reputation has on your bottom line, wouldn't you want to grow and protect it, just as you do with other driver's of your organization's value?

That's where Fleishman-Hillard's multidisciplinary, global consulting unit CCW (Communications Consulting Worldwide) comes in. CCW addresses an increasingly critical aspect of one of the toughest business challenges and biggest untapped growth opportunities — the value of reputation.

CCW also provides strategic communications counsel to leaders who want to put reputation value into action. We help companies align communications initiatives with business strategy, integrate corporate and marketing communications to achieve business results more efficiently, analyze and design the structure of communications organizations, and integrate communications with other corporate initiatives in companies that face complex challenges or crises.

Your Company's Reputation, and the Communications That Create It, Have Measurable Value

Through our Value Measurement approach, CCW helps measure, manage, protect, and grow the value of a company's reputation and its direct impact on bottom-line corporate performance outcomes such as:

  • Sales revenue
  • Market share
  • Employee turnover
  • Customer loyalty
  • Share price

Drawing on Fleishman-Hillard's global network of senior communications strategy counselors, as well as experts in business strategy, statistical modeling, organizational design, legal issues, corporate governance, branding, and marketing strategy, CCW works with senior executives to address value measurement and communications issues that directly affect business success.

Using our statistical analysis framework, CCW's Value Measurement consulting goes well beyond counting media clips, tracking attitudinal changes, monitoring reputation score card and company rankings. It provides you with:

  • Analysis that is entirely customized for your company
  • Recommendations that can help you make your communications function more effective and adept at contributing to your company's business success
  • Information that helps you allocate your communications budget and organize resources more appropriately to support business goals

You can learn more about CCW at www.ccworldwide.com.