Integrated Branding Partnership: Fleishman-Hillard and Siegel+Gale

Our global network will help your brand:

  • Cut through clutter to create a true business advantage
  • Deliver tangible monetary value
  • Speak with clarity, purpose and meaning
  • Strategically deliver messages that communicate your company's vision, mission, and values

Resulting in superior, highly integrated branding and communications programs.

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North America
Bette Levin
FH Washington, D.C.
202-828-9722
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Branding

Our Marketing Communications Will Create Value for Your Brand

The news was huge. SBC Communications was about to become the nation's largest communications company by acquiring AT&T Corp.
for $16 billion. Though "buyer" SBC was the stronger company, one thing was clear: While the greater brand recognition lay with AT&T, the name came with some negative associations. Fleishman-Hillard managed the overall communications of the merger, and reintroduced the American icon making the AT&T brand more tech, global, and relevant again.

Strategically Positioning Your Brand in the Marketplace

Our success on behalf of "the new AT&T" was no accident. Fleishman-Hillard specializes in brand management through positioning-driven communications. Our recent partnership with global strategic branding company Siegel+Gale strengthens our offering. Together we deliver superior integrated communications and branding expertise.

Together we can:

  • Define your organization's brand position
  • Bring your voice to life in ways that will be relevant
  • Develop and deliver your messages to key audiences

In other words — we deliver on your business objectives!

Fleishman-Hillard has launched and sustained brand-positioning for many of industry's best-known organizations. When Emerson Electric changed its name to Emerson, our experts stepped in with a major branding initiative.

The results were outstanding. Emerson's stock hit a 52-week high the day the new brand strategy was announced. And on the day the new brand was launched, Emerson's Web site recorded its highest-ever single day number of visitor sessions — a 60 percent increase over the previous record. And that wasn't all. In the weeks following the launch:

  • Forbes Global spotlighted the "art of reinvention" at Emerson
  • BusinessWeek named Emerson's current and former CEOs among the Top 25 managers
  • Fortune included Emerson among "Seven Stocks That Are Ready to Run."