Animal Care

Our Animal Care Focus

Finding a voice and securing brand loyalty in the $40.8 billion animal care market has never been more challenging, despite the projected 5 percent growth of this market. So how do you tap into these market opportunities? Our Animal Care practice group’s insight into the purchasing decisions of buyers — dominated by female consumers and veterinarians — will help you create an impact in this competitive climate. We know the complexities of your business, marketing issues, legal requirements, and business goals.

A Stable of Internal and External Animal Expertise

With Fleishman-Hillard’s Animal Care practice group, you’ll get strategies, insight, and expertise from the industry’s best communications counselors. Our team of animal care practitioners includes a dozen offices across North America, South America, Europe, and Asia, and our expertise includes partnerships with the American Veterinary Medical Association and the American Animal Hospital Association. We assist animal-health manufacturers, distributors, associations, educational institutions, and shelter organizations to tap into the psychology of their targeted audiences and develop communications strategies that deliver powerful results. We have been serving animal care clients throughout the world for more than 25 years. Our diverse portfolio of clients has included animal-health pharmaceutical companies, pet food manufacturers, shelter organizations, and industry associations.

Making an Impact on the Business of Animal Care

Our communications programs produce results. A leading pet food manufacturer leveraged its existing holiday sponsorship for a pet adoption program with a marketing campaign that helped more than 325,000 orphaned pets find homes for the holidays (and resulted in more than 80 million media impressions).

A leader in animal parasite control and animal pharmaceuticals sought to give all of its consumer-facing Web sites a consistent look and feel, combined with a unified message platform that is tailored to brand goals and supportive of product objectives. The launch of a single Web site with five subdomains doubled the number of visitors to the parent site URL in 30 days and spurred a 25 percent increase in the clickthrough rates to the subdomains.