Inside the Innovation Tool Box

Springboard CampsSM feature two- to five-day group sessions that are ideal for injecting new thinking into planning and strategy while - offering the added benefit of skill development and team-building.

For More Information

North America
Bette Levin
FH Washington, D.C.
202-828-9722
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Kathie Thomas
FH St. Louis
314-982-1760
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Europe
Louisa Jenkins
FH London
+4420-7395-7017
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Innovation

Innovative Communications and Creative Marketing

Original. One-of-a-kind. Words lost in today's marketing arena where companies struggle to stand out. That's where Fleishman-Hillard comes in. We apply innovative strategies so your brand can gain visibility in the crowded marketplace, your employees can coalesce around new ideas, and your bottom line can reach new heights. In short: We help you unlock possibilities. And, we're uniquely qualified to do it. Here are some reasons why:

  • Six decades of experience in producing award-winning marketing communications programs
  • A tight network that crosses disciplines and locations across the globe.
  • Proprietary models that underscore success including a six-step model that helps your team generate great ideas and put them into practice
  • Springboard Camp Group sessions ideal for injecting new thinking into your organization's strategies while developing your employees' skills and building teams
Where Creative Marketing Translates Into Value

PepsiCo needed to respond to consumers rising concern about obesity. So they decided to launch a packaging symbol indicating that key products such as Tropicana, Aquafina, Gatorade, and Baked! Lays were healthier than others in the market. To do this, though, they needed to win the consensus, and budget commitment, of all six brands involved in the initiative. With the help of Fleishman-Hillard's innovative strategies, the company won stakeholder support, the launch took only three months, and the products grew at three times the rate of other PepsiCo "fun-for-you" products.

Enterprise Rent-A-Car asked Fleishman-Hillard to help brainstorm ideas and themes to help honor its 50th anniversary. Through brainstorming sessions, our Innovation Team came up with a great idea. Enterprise would donate an unprecedented gift to The National Arbor Day Foundation: It would underwrite the planting of 50 million trees over the next 50 years at a total cost of $50 million in today's dollars. The gift would keep on giving with every new planting and every new publicity opportunity for Enterprise. First lady Laura Bush was onhand to celebrate the historic gift.