Financial Communications |
Investor Relations. Financial Communications. With Fleishman-Hillard, These Words Mean Results
The truth is that money really can't talk. That's why you need financial communications experts who speak your industry's language. Fleishman-Hillard, with its global network of communication strategists and diverse expertise, is uniquely positioned to do just that. Through sophisticated strategies and targeted industry relationships, we'll help you differentiate your business, demonstrate inherent company value, develop and leverage your corporate brand, and more.
As for the results of our efforts? These examples are typical of how we've helped clients like you:
- In advance of Barclays Global Investors launching the largest family of exchange-traded funds (ETFs), Fleishman-Hillard conducted a two-year campaign to educate financial intermediaries and financial media about ETFs. The result: More than $2 billion went to the new ETFs in the first few weeks they were available.
- Lincoln Financial Group sought to increase visibility in several target markets throughout the U.S. Syracuse, Columbus, Kansas City, and Salt Lake City. Fleishman-Hillard's strategists recommended a mix of national media relations, community leadership seminars, and sponsorships of key local events. The result: In Salt Lake City alone, a local golf sponsorship generated 1,100 sales leads for the Lincoln Financial offices.
- Before its IPO, Principal Financial worked with Fleishman-Hillard to shift focus away from its life insurance products and promote its market-leading capabilities including 401(k) plans and related financial services to small and medium-sized businesses. The result: When Principal Financial went public, the company had a fairly valued stock price, which, after a year, continued to trade at 60 percent above its offering price in an ongoing bear market.

