Entertainment

Entertainment -- Influence Through Emotion

Film, music, TV and gaming — its content can make you laugh or cry. The power of entertainment elicits an emotional response unique to every member. For brands, entertainment is a channel to reach and influence different audiences. Strategic use of entertainment is an essential consideration and a potentially powerful ingredient to an integrated marketing mix to generate an emotional connection with your target market. Our Entertainment practice group works at the nexus of brand interaction with celebrity/pop culture to educate, inform, ideate and implement on behalf of our clients.

Global Resources to Secure Blockbuster Results

We’re coordinated from our Los Angeles office in the heart of Hollywood, but our network of entertainment professionals encompasses more than 20 offices from around the globe that bring both an international perspective and local market knowledge to the implementation of entertainment-driven marketing programs.

Experienced and Integrated

The Entertainment team has a broad base of experience, including media, celebrity, events and entertainment brands. Additionally, our Entertainment practice group works closely with our best-in-class Omnicom partners to bring clients additional specialized expertise, as well as providing a single point of contact and seamless integration across agencies.

Using Celebrity Status For Cancer Awareness

FH worked with Amgen to secure a partnership with actor Patrick Dempsey (“Grey’s Anatomy”) to broaden the awareness for its “Breakaway from Cancer” (BFC) initiative. The program was a case study in synergistic entertainment marketing. Mr. Dempsey announced his support on Ellen DeGeneres’s daytime talkshow, while celebrity designer Carmen Marc Valvo created t-shirts specifically to raise funds for BFC. Media impressions totaled more than 164 million and featured coverage in popular entertainment outlets, including “Access Hollywood” and People magazine.

Centuries Old Backdrop Frames Fashion Leader

Creating a unique stage can transform a typical runway event into a history making catwalk. With the help of Fleishman-Hillard and our sister company Proximity, luxury brand FENDI orchestrated the first ever fashion show held at the Great Wall of China. Our FH China offices worked with FENDI for more than six months on technical logistics, media strategy, and counsel on government permits; advised FENDI on journalist visas and entry requirements, as well as shooting permits and licenses on the Great Wall; managed 300 media on the Great Wall and organized interviews with LVMH and FENDI executives. At sunset, 88 models descended on the Great Wall to showcase looks from FENDI’s spring/summer 2008. Nearly all of the major international media covered the event including, BBC, ABC, NBC, CNN, Vogue, AP, Reuters and Nikkei.