Wireless and Online: PR Strategies That Reach Today's Youth
  • Experiential Programs
  • Online/E-Mail Advertising
  • Viral and Wireless Marketing
  • Influencer Campaigns and Ambassador Programs
  • Buzz and Grassroots Programs
  • Participatory Media Management and Infiltration
  • On-Campus and In-School Activation
  • Optimized Press Releases and Tagging
  • Content Development and Distribution
  • Direct/Database Efforts
  • Media and Brand-Partnerships
  • Niche and Youth-Focused PR
  • Advanced Media Distribution (RSS, Podcasts, Aggregator)
  • Web Site/Media Property Development and Management
  • Sweepstakes Management and Execution
  • Measurement and Tracking

Learn more about Youth Marketing at www.nextgreatthing.com.

For More Information

North America
Jason Newport
FH New York
212-453-2203
Contact Me

Alan Rambam
FH New York
212-453-2155
Contact Me

 

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Youth Marketing

Communications for the Next Generation

The youth market, with its immense spending power and influence, is leading a revolution in communications. Youth Marketing brings you into the discussion. We specialize in forward-thinking, organic outreach to today's digital youth — whether through social media, virtual world marketing, buzz programs, or widget development and advertising. Our 360-degree marketing approach allows you to build personal one-to-one relationships with youth and stay relevant in their rapidly changing wired lives.

Effective Outreach for Engaging Youth

Youth Marketing provides youth marketing services for a wide range of organizations including Fortune 500 corporations, nonprofit organizations, government agencies, international organizations, trade associations, and household name consumer brands. We also have a dedicated gaming division focused on the marketing of gaming hardware, software, mobile games, and devices to today's youth. Here are a few of our projects for them:

  • Cingular Wireless needed to retain and increase new wireless subscribers and deepen its brand presence among the youth market. Youth and Mobile Marketing brokered a relationship between Cingular and MySpace, the dominant social networking site popular among teens, to create two exclusive applications. The result was MySpace Mobile, the fastest selling mobile application ever, and Mobile Music Studio, a vehicle for emerging artists to sell their ringtones to their fans. There was a rush to sign up for the service, and within six months more than 200,000 Cingular brand loyalists opted in to become active users of MySpace on their Cingular handset. Young artists flocked to promote themselves on Mobile Music Studio; as of April 2007 there were more than 900 members, and they have sold more than 20,000 of their own ringtones. My Space's dominance among social networks is still uncontested with 80.74 percent of the market share (Hitwise, March 2007).

  • Well-known in Japan, Capcom needed to increase its credibility with hardcore gamers in the United States for the launch of its new game "Lost Planet." Youth Marketing reached out to the online gaming community with exclusive content, interviews, and contests. The response was tremendous — there were more than a million downloads of the "Lost Planet" demo on Xbox live in anticipation of the launch. More than 100 youth/gamer blog posts created more than 64 million impressions, and online contests run by bloggers drew more than 1,000 entries. The launch event anticipated 400 attendees from the public and drew more than 1,000. We also succeeded in giving gamers a voice beyond the blogosphere — feedback from the community was integrated into the final product. "Lost Planet" was rated by the industry as the most anticipated launch of the season.
Digital Lifestyle Marketing

Today's youth have grown up "wired" and are far more capable and willing to use new technology than previous generations. They are fully engrossed in new media and pass on information through use of the latest communications devices — so do we. Our innovative programs include:

  • User-Generated Content Create promotions, contests, and online outlets that harness teens' creativity, drive consumer traffic, promote your business, and yield real-time measurable results.

  • Social Media Engage influencers through social networking sites, blogs, and virtual worlds using "word-of-mouth" and consumer to consumer (C-to-C) advertising to give your business credibility and ultimately sell your product.

  • Branded Technology Develop widgets, RSS, avatars, and mobile applications to provide utility and entertainment, and to build brand awareness among youth.

 

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