Reputation Management

Reputation Management:
Building Your Corporate Identity Through Public Relations

Fleishman-Hillard is a force behind the reputations of some of the world's largest and most respected companies: Visa, AT&T, Emerson, UPS, PepsiCo, Abbott Laboratories, Caterpillar, and Enterprise Rent-A-Car, among them. Your company can shape or leverage its reputation with Fleishman-Hillard too. We take a solid ground-up approach. Target key customers and other critical stakeholders. And work with you so your reputation reflects your corporate culture — honestly, realistically, and for the longterm.

We orient our efforts to deliver results at the point of impact so that you can:

• Earn a true valuation in the financial markets
• Acquire and retain more customers
• Build stronger, more valuable customer relationships
• Recruit, motivate, and retain the best employee talent
• Establish and enhance relationships with the best partners and suppliers
• Maintain a stable, positive image in times of crisis

Defining Your Corporate Image While Building Your Brand

The $16 billion merger between SBC Communications and AT&T Corp. paired a regional communications company with a national and international telecommunications provider. The merger forced SBC to shed its regional status, become a new kind of company, and rebrand the enterprise as "the new AT&T." As a result:

• During the first quarter of 2006, AT&T won more than 36,000 contracts, and 75 percent of those were global competition wins
• AT&T was upgraded by 15 sell-side analysts out of 40 who cover the company
• Nationally, 68 percent of consumers believe that AT&T delivers technology relevant to their needs