B-to-C Marketing

Marketing Communications: Helping You Reach Targeted Consumers

Hallmark Cards needed a campaign to launch the "sound card" — a new product that merged human emotion with music. But how could it get its product to sing in an overcrowded consumer market? For a solution, Hallmark contacted Fleishman-Hillard. We developed a public relations strategy that fueled a 9 percent year-over-year increase in card sales for Hallmark — an enormous achievement in an industry experiencing five years of flat sales.

When Dannon wanted its new Activia yogurt to make a profitable splash, Dannon asked Fleishman-Hillard to help. We used a targeted three-phased media approach, focusing on the groups who mattered most: business and trade, general consumers, and Hispanics. Sales of Activia in the United States exceeded the $100 million mark, a feat less than one-tenth of 1 percent of all new products achieve in their first year.

Internet Marketing, Event Marketing, Advertising — Getting Out the Word

Fleishman-Hillard delivers results at the point of impact. How do we achieve this? And how can we help your company too? Whether you're reinvigorating an existing product or launching a new one, we apply innovative strategies that drive results. Among them, we:

• Build word-of-mouth discussions for continual exposure.
• Create positive media exposure to reach a broad consumer base.
• Design events to create long-term consumer loyalty.
• Conduct multimedia campaigns that reinforce your message for timeless appeal.

By distinguishing your product in the market, we'll create or enhance awareness, change attitudes, and positively affect the purchasing behaviors of your consumer ... for years ahead.