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B-to-B Marketing |
B-to-B Marketing Through Strategic Communications
Whether you're creating awareness for an innovative new process or establishing a reputation for superior service, Fleishman-Hillard's strategies can help you realize measurable results at the point of impact.
How do we achieve this? Through the power of our global network. Our employees represent some of the greatest thinkers in your industry including former lawmakers, journalists, CEOs, political figures, and academics. All are experts in disciplines that can turn your marketing message into a strategic campaign, including research and consulting, digital messaging, and multicultural communications. And that is only the beginning ...
Understand Our Business Marketing Strategy Through Our Clients' Results
ebizmix.com, an online marketplace targeting 220,000 independent gift retailers, launched with 27 competitors and no venue through which to sign up retailers. Using the theme, "Think Big. Act Bigger," FH helped ebizmix reach its goal of signing up 20,000 retailers on the ebizmix site within six months. Fleishman-Hillard's strategy included a combination of public relations and guerrilla marketing campaigns — webcasts, news bureaus, and trade-show support. More than 5,500 retailers used ebizmix to purchase merchandise immediately after the launch. Since then, ebizmix has processed more than $63 million in orders — more than five times that of its closest competitor.
BASF The Chemical Company
Declining profits threatened the future of cotton production. BASF, a major supplier of agricultural products and chemicals to the farming industry, that also researches biotech methods to increase efficiencies in agriculture and plant production. BASF recognized that the solution to cotton production lay in a new planting process known as ultranarrow row technology that could increase yields by up to 25 percent and reduce costs by 13 percent. To reach farmers with this critical information, Fleishman-Hillard instigated a targeted, multilayered public education program that included research, videos and outreach to trade publications. As a result, Ultra Narrow Row Cotton (UNRC) acreage exceeded the goal of 60,000 acres, totaling more than 75,000 acres that year. Cotton industry experts predicted more than 200,000 acres of UNRC and 2 million to 3 million acres (20 percent of total cotton acreage) within the next decade.